Professional News Release Writing and Distribution
Advertising strategy that includes consistent use of news releases to reach and educate consumers has a much higher ROI than traditional marketing that doesn’t utilize this essential communication tool.
The cost of incorporating news (or press) releases as a component of your advertising and marketing campaign is relatively inexpensive. Press releases are an excellent means of keeping a dynamic presence in front of an audience by publicizing your company’s happenings to spark consumer interest. Newsworthy announcements include items such as a new product or service launch, feature-rich improvements to an existing product or service, significant employee promotions or hires, business events and educational seminar offerings.
We recommend utilizing web-broadcast news releases which reach a wide spectrum of traditional and non-traditional media. With distribution geared toward the top 100 media outlets in the country, Media Consultants accesses news sites garnering the highest level of consumer commitment, respect and trust. These outlets include Fox, CNBC, Headline News, The New York Times, The Washington Post, CNN and AOL Money & Finance, to name a few. We additionally penetrate prime outlets in trade, consumer and business magazines, as well as newspaper, television and radio stations.
More news is read on-line today than ever before and consumers consistently rely on major search engines like Google, Yahoo and Bing when they are contemplating a purchase or a needed service.
Our on-line press releases are directed to over 280,000 subscribers, including bloggers and journalists with the potential to reach millions of additional consumers, via priority news engines that will pick up your story. And, our releases are easy to share on social networks like FaceBook® and Twitter®, which will increase the viral capability of your message and build SEO rankings in the process.
You may include photos, direct links to your website and video clips in your article; or, enhance your release with a direct play video box embedded and viewable in the text. Video will increase the interest and readability of your news story by 10% or more.
We have press packages accommodating every budget. Our Premium Press Package includes a personal interview with a professional writer who will create and distribute a high-impact release with maximum potential. Or, write and submit your own release to our professional staff for editing and effective distribution.
We invite you to contact us today. Make your advertising investment dollar count with professional, customized news release services by Media Consultants.
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